Apps domain is wide-ranging from common services to utility

unnamedCan you imagine what used to be our mobile world before 10 years ago? It was basically used for calling and texting purposes. After ten years, the mobile industry has been growing exponentially. Take a look around your workplace, café, shopping mall or even at social events, you will find most people engaged with their smart devices. The mobile app industry is steadily flourishing and evolving. Mobile is no longer just another channel, it has developed to become your entire customer experience. The app market has advanced from smartphones to tablets and now wearable smart devices.

Every year on 22 March, World Water Day is observed, it all about taking action to tackle the water crisis. In the highly competitive space of Apps, regardless of the operating system, creating interest and engagement is highly required for sustainability purposes. Most of the apps that originally offers general productivity and information retrieval, including email, calendar, contacts, stock market and weather information, recently Safe Water Network showcased digital tools developed in partnership with the USAID India to recommend effective and efficient technology for water purification based on raw water quality, improve management, productivity and governance of water kiosks.

The Water Quality and Technology Selection tool is an online, android-based app designed for decision making on the relevant and cost effective technology based on raw water quality. It has the ability to buffer data in instances of poor or no connectivity, with the ability to sync with the web server as and when feasible. Designed to work across geographies, it is highly scalable. Updates on tools version shall be available on relevant stores on a sustained basis.

The tool is a decision support system designed to maintain data integrity, minimize data transcription errors, provide a common database for analytics, improve reliability of operations, support sustainability and enable hierarchical visibility. The tool has the ability to compare the water quality data against WHO guidelines and six other world standards namely, USEPA, EU, India, Ghana, Australia and China. The user is guided to choose a relevant technology and compare it with other technology solutions with respect to cost effectiveness and efficiency of the system. It supports archiving and data access of water quality from same source over a period of time to compare water quality temporally.

Users: Urban Local Bodies – water department, water sector professionals (technicians/engineers), community safe water solutions implementers and operators, WASH entrepreneurs, NGOs in the water space and academic institutions and policy makers for making technology recommendations based on water quality.

The success of an app depends on a number of factors like downloads, visits, repeat visits, engagement, sales, daily and monthly active users and more. If the app is useful it will find a permanent space on the home screen of the device and gain frequent repeat visits. Customer engagement with the app plays most important factor in the app success and nevertheless apps can only be successful if users do not uninstall it and uses it on a regular basis.

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