Social media is an amazing way to grow your brand in leaps and bounds as it simply takes creativity, passion and consistency to keep things moving in the right direction. This media has now become a part of everyone’s life and it is something that influences our daily life. It’s also playing a big role in influencing and building the perception of a brand, celebrity and for an individual. In this scenario, the competition is high as in social media, everyone is a competitor, and your success matrix lies on the only one button, that is attention.
Social media has a lot of potential and is a new power which we all should learn to use it properly and meaningfully for influencing others. With great power, certain responsibilities also come. Many of us are still learning and are novice in this field and theoretically have less understanding of the the nuances and ways to operate social media effectively. The content is the king! and a meaningful and interactive content plays a significant role in Facebook, Twitter and Instagram engagement. So, it is important to know the right usage of content to bring impact through social media. Many of the users in social media still needs to learn to track the successes and failures of the posts.
As this media was never taught as a subject in School/University, and as it’s a new marketing tool since a last few years, but now as the market is growing and many companies, who have a crunch in budget and who do not want to invest much on print and electronic advertising, where in the shelf-value is only a day or two. They have realized that the content in online remains forever, until and unless it’s deliberately removed, hence providing value for money to them. The second good value of marketing through social media is you can re-use the same content as many times and in as many online portals.
Companies, individuals, should take advantage of the social media as it gives them an open sky to connect with their audience. A strategic and open social media plan could prove influential to consumers, and will let to be brand loyal. It helps brands to engage with customers on real-time and enjoy higher loyalty from their customers. Every post, you make on a social media platform is an opportunity for the customers to convert. When you build a following, you’ll simultaneously have an access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them on one platform. Every post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to website visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant.
The rule is very simple, the foundation of success for any social media platform lies on good content panning. No matter, which industry you come from, the lesson is same: use meaningful content, support it with professional looking images and videos that support your brand image and re-purpose your post as many a times as you can. And lastly, respond and engage on real-time and never forget to keep a tap on your competitors.
Stay Connected : Mantra of growing your audience, maximizing interactions and increasing brand awareness and website traffic.