Google makes its email goals simple: Safety and Security

Gmail is the most popular email service that we often use in our daily life to connect with others for business or personal usage. The new Gmail goal is now to strengthen and deliver optimum safety and security services to its users worldwide. Nevertheless, this services won’t be accessible to each one of the Gmail’s 1.4 billion clients immediately, and the first to get it will be those who select to turn on the option themselves. Google is making this official as the news was leaked earlier this month. With new measurements like email snoozing, nudging, and confidential mode, and debut to visual redesign for Gmail on the web, now, Google had reformatted to make it safer, confidential, user-friendly and better.

  1. The whole concept goes around confidential mode. This allows a user to set an expiration date on the message so he can revoke it later. Google makes it work by not sending the confidential content directly – you’re only sending a link to the content, which lives in your mailbox and is accessed by the recipient either via their Gmail account or if they use another email service, https. In both the cases, you, and the sender are in charge of how long the other party can access the message. You’re basically handing out a time-limited access license.
  2. Integrated Rights Management (IRM) is one of the number of business-centric features making it into the new Gmail for everyone, allowing you to block the forwarding, copying, downloading, or printing of particular messages. It’s obviously not going to prevent deliberate data extraction from such emails, but Google believes that there’s a wide range of circumstances where people accidentally or unwittingly share information with the wrong person, and that’s the problem the company hopes to ameliorate.
  3. Two-factor Authentication (2FA) on per-message basis is also being added under the umbrella of confidential mode. You can request that the recipient authenticates with a passcode received via text message before they’re able to open a confidential email. Alas, this big change in the function and with the confidential mode and its ancillary IRM and 2FA facets are for the new Gmail users, it’s also being perceived that the users won’t like to be ready straight away, but with Google promising we’ll be able to start using the secure mode ‘in the coming weeks’ will definitely give relief to those who have faced data breach.
  4. Email snoozing is now a common feature among third-party email clients, and Google has done the obvious thing by integrating it directly into Gmail. It works nicely with a new hover menu that surfaces the most common interactions you might want with an email – archive, delete, mark as read, or snooze for later – as you place your cursor above each message in your inbox, it makes Gmail on the web look and feel a lot more like an apps, though there’s no word as to whether the change might also show up in the mobile Gmail apps. Another neat addition to the web version is the ability to tap into email attachments directly from the inbox without opening up the conversation.
  5. Google goes a step further by adding what it calls nudging of emails, resurfacing the ones that it recognizes require a time-sensitive action or response. “We don’t nudge very often,” points out Bank, “but when we do, it can save people from making a high-cost mistake.” To determine which messages require your attention, Google looks at a bunch of signals like who sent you an email and whether it has certain content. Queried about the privacy of this new feature, Bank explains that “it shares a lot of the same machinery” as Google’s Smart Reply options, which are now coming to Gmail on the web.


Taken as a whole, this is obviously the biggest set of changes that Google has ever made to Gmail in a one-full swoop. The company has been cautious about alienating its enormous and enormously varied user base, and its alterations appear to be a collection of obvious/overdue improvements and logical extensions of the familiar Gmail service. The new look, which exhibits a lot of softer forms and pill-shaped buttons, will have to prove itself over time, but the new features already look like a promising change for the better.


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